How CEO's Make the Most of Networking Events

Many people may think that CEO’s already have a strong network of contacts and thus, no need to put as much effort into planning and attending networking events. While it’s true that business leaders have years of relationship building behind them, keeping contacts up-to-date and maintaining relationships is a constant task.

Here a few ways CEOs can efficiently use networking events to build meaningful relationships.

Plan first. Think about what is missing from your current network and whom would best fill that role. Research the event to ensure that the type of contact you are seeking will be invited. Next, research the guest list and set goals of whom you would like to meet.

Politely defer other inquiries. At networking events, CEO’s may find it hard to cross the room to make a new contact without getting interrupted. When approached, make it clear what it is you're looking for and invite the other person to contact you another time. In addition, suggest someone else from your network to help with their needs.

Follow up. Online social networking can help you easily facilitate your new relationship. Take time after the event to learn more about your new contact through LinkedIn, Twitter, Facebook and professional blogs. After sending a follow-up message, add comments to new posts to let them know you're genuinely interested in what they do and to spark new conversations.

How do you plan for networking events? How do you prepare before, during or after the event?