Friday, February 18, 2005

Build a great brand

Branding? Yee-haw! A cattle issue? I don’t think so.
How well do you think your branding iron is working to draw attention to you rather than a competitor’s brand? What is a brand and how does it work to provide an important source of business value?

My thanks this month to a couple of The Executive Committee (TEC) experts on the subject—Duane Knapp and Wisconsin’s own Tryg Jacobson, neither of whom deals with cattle.