Benefits of a Completed LinkedIn Profile for CEOs

You might not have a Twitter or Facebook account, but most likely you and/or your company is on LinkedIn.

LinkedIn is a professional social networking site that, “connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.”

It’s ironic how many top executives don’t have a completed LinkedIn profile, given the many ways LinkedIn can help further boost their careers and company’s bottom line, as well as help them achieve “expert” status in their industries.

Benefits of a completed LinkedIn Profile for CEOs and Top-Level Management:

•      Putting your best face forward: Having a completed profile, enables you to have greater control over what information people use to form their first impressions because these completed profiles rise to the top of search engine result pages.
•      Putting the personal back in PR: By directly engaging on LinkedIn, CEOs and top-level management have an opportunity to reach and connect with their target audience and positively affect the company’s perception overall.
•      Share your experience and knowledge: Utilizing the “Answers” application of LinkedIn enables you to answer questions and in the process foster new connections. Answering questions demonstrates your dedication to being an industry leader.

Business is increasingly moving to a web-based world. If someone told you today that your company didn’t need a website, you would think they were crazy. To survive, let alone thrive, in today’s economy, your company must be easily found online. Leveraging a complete LinkedIn profile is one of best ways to connect with your customers, business contacts, and future new business opportunities for your company.

Are you using LinkedIn? What do you enjoy most about it?