Suffering from Shiny Object Syndrome: How Leaders Often Fall Victim to the Latest and Greatest, Not Best

The rate at which technology and media platforms are evolving is increasing to the point where it’s a full time job just to keep up on trends and new offerings. With all the hype that comes with launch after launch of next-gen hardware and functionality, how do you filter out the noise and know what truly is the next big thing? More importantly, how do you know if it’s right for your business?

It’s called Shiny Object Syndrome. It takes your eye off the ball, and distracts you from what’s important. And we’re all guilty of it from time to time. We never lose that desire to be the first kid on the block with that cool new toy, so it’s tempting to give in to the hype and thrill of discovery. But what if something bigger and better comes along tomorrow? It’s vital to your success that you’re able to know what’s right for you.

How can you stay immune to Shiny Object Syndrome? Of course, there’s no vaccine, but these steps will help take a measured approach to jumping on the latest and greatest.

Take a deep breath. Don’t make any immediate decisions. The initial hype that comes with any launch is overwhelming, and that’s what the marketers are counting on. Complete some things on your to-do list. They might not be as exciting, but you’ll feel better about what you’re already doing once you see them through.

Seek advice. You’re not in this alone. Consult your board, or ask any of the tech savvy people you’ve hired for their expertise. They’ll keep you focused on your company’s business priorities, and will be able to tell you if you’re going to be derailed.

How much will it cost? There’s a learning curve that comes with any new technology or product. Do you have the manpower and monetary cushion to dedicate? Will it pay off in the end?

Keep it simple. If this is the right solution for your business, it won’t over-complicate things. If it’s not simple, you might find your workforce and your customers frustrated and overwhelmed.

It’s good to keep your eyes on the shifting landscape to look for new opportunities. And your company won’t get very far if you’re not willing to try new things and take the occasional risk. But stay focused. Newness wears off. And if something has staying power, it won’t matter that your company was the first to get there. It only matters that you are the company that makes the best use of the product or offering in a way that makes the most sense.